In the words of my two year old niece, 'I got a new coat, I got a new coat'.
Obviously, this beautiful coat speaks for itself, but what's even better is, I ordered it using House of Fraser's new True Fit Technology. I'm sure you're all probably thinking, what is that, I know I was when they contacted me asking if I'd be interested in giving it a go. But honestly, it is a god send!
The theory behind it is that many of us do our shopping, never really knowing which size we should be ordering. It's a problem I have on a regular basis because I tend to switch between a size 10 or 12 depending on the brand.
Anyway, House of Fraser have put together this new feature which means you tell it a little bit of information about yourself, your size, height, weight, bra size etc. And I mean a 'little', it literally took me 5 minutes to tell it everything it needed to know. For example, I've probably got an average stomach and a slightly on the flat side bum (should have kept up those squats!). Give it a couple of seconds and it generates your 'True Fit' Profile.
You can then take it a step further if you want, and input further detail. For example, I know I tend to be a size 10 at Warehouse, however at Oasis, I tend to be a 12 (damn you Oasis!), so I can tell it all this, if I'm size 16 in Therapy jeans, and a size 6 (keep dreaming!) at Yumi, then I can tell it all that.
THEN START SHOPPING!
And why I have my eye on something and it's looking likely I may 'add to basket' it gives me a little help in the right direction. So for example, I'm thinking about making a cheeky little Warehouse purchase, but I'm at my desk at work, and can't decide if I usually take a 10 or 12...it tells me what TrueFit thinks.
Look, here it is doing the hard work for me:
One click, step, and a few quid lighter the item arrives at my door and I'm confident it's going to fit.
And that is the story of this coat, and isn't it just perfect?
